The holiday season isn’t just about sales — it’s about connection.For local businesses, the...
Strategy & Operations
Quick Guide: Building a Productivity Routine for Local Business Owners in Richmond, VAÂ Â
As a local business owner in Richmond, VA, staying productive is key to keeping your business...
Innovative Tips for Streamlining Operations
Running a successful business requires staying ahead of the curve. In 2025, innovation is the key...
New Year, New Goals: How to Set Business Resolutions That Stick
The start of a new year is the perfect time to reflect on your business and plan for the future....
Marketing & Growth
Considerations for Marketing During a Presidential Election Year
During a presidential election year, local businesses need to be mindful of the unique dynamics...
All About Google Business Profile
One powerful tool that local businesses can leverage is the Google Business Profile. Formerly...
SEO Changes: A Guide for Richmond Businesses
Keeping up with SEO is crucial because this world is moving fast. Recently, Google has made...
Real Stories
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Research & Data
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The Latest
State of Local 2024 Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking tool tailored for local, independent businesses in the Richmond region. These insights will help you assess how your business stacks up against others in the local community....
The backlash against Mother’s Day opt-out emails
While Mother’s Day opt-out emails were once praised, Laura Hampson discovers they could be as triggering as the emails they are trying to prevent. Sunday 27 March 2022, Published on Independent, written by Laura Hampson When Laura Woods’ mother died nearly three years...
How to Use Social Media for Storytelling
Social media storytelling techniques can vary widely depending on the platform, audience, and objectives. Here's a comparison of some common techniques used across different social media platforms: Visual Storytelling: Instagram: Known for its emphasis on visual...
Get Ready for Back-to-School
For local businesses in the Richmond area, preparing for the back-to-school season can involve a variety of strategies to attract customers and drive sales. Here are some ways local businesses can prep for back-to-school: Promotions and Discounts: Offer special...
The Top 5 To-Do List Apps Compared
When it comes to managing tasks and staying organized, choosing the right to-do list app can make a significant difference for small businesses. Here's a comparison of the top five to-do list apps tailored for small businesses: Todoist: Features: Todoist offers a...
10 iPhone Automation Ideas to Streamline Your Small Business Workflow
Inspired by Zapier's article for personal productivity. It's hard to find ways to streamline your workflow, to maintain a healthy work-life balance. Fortunately, your iPhone comes equipped with powerful automation tools that can help you automate repetitive tasks and...
Image Files Compared: JPEG & WebP
JPEG (Joint Photographic Experts Group) and WebP are both image file formats, but they differ in several key aspects, including compression efficiency, file size, and browser compatibility: Compression Efficiency: JPEG: JPEG files use lossy compression, meaning that...
How to Go Green: Sustainable Practices for Locally Owned Businesses
In an era where environmental consciousness is on the rise, locally-owned businesses have a unique opportunity to lead by example and make a positive impact on their communities. Going green isn't just about reducing your carbon footprint; it's also about adopting...
How Local Businesses Can Leverage Handshake for Interns and Hiring
Local businesses face unique challenges when it comes to attracting and retaining top talent. However, with the right tools and strategies in place, they can tap into a wealth of local talent and build a skilled workforce that drives success. One such tool that local...