Eight out of 10 small businesses say the holiday season is important for their overall profit...
Strategy & Operations
Onboarding That Works: How to Set New Hires Up for Success
For small businesses with limited or no formal HR support, a clear and thoughtful onboarding...
Building Sustainable Talent Pipelines
For many Richmond businesses, finding and keeping great people is one of the most important keys...
Building a Talent Pipeline at Erma Jean
Hiring and retaining talent isn’t just a challenge for large organizations — it’s a constant focus...
Marketing & Growth
Creating an Atmosphere That Enhances the Holiday Customer Experience
During the holiday season, the atmosphere inside your business can be just as important as what’s...
Holiday Marketing Made Simple: How to Stand Out Without Burning Out
Eight out of 10 small businesses say the holiday season is important for their overall profit...
Success Stories: Marketing Moves that Worked for Us
Throughout the greater Richmond area, local businesses are adopting innovative, strategic and...
Real Stories
From Financial Stress to Stability
The encouraging news? You don’t need to figure it all out at once. Small shifts—like turning...
Business to Business Relationship Building
Background Think, a prominent marketing and branding firm is known for its innovative approach to...
Mentorship for Accelerated Growth
Background PowerUp Productions, a dynamic video production company specializes in creating...
Research & Data
Holiday Benchmarking Series: Local Holiday Sales Off to a Soft Start
Early results from InUnison’s first 2025 Holiday Sales Survey reveal a softer start to the season...
How Are Tariffs Affecting Richmond’s Local Businesses?
As trade policy headlines once again make national news, we checked in with local businesses to...
State of Local Event Recap 2025
The Latest
Holiday Benchmarking Series: Local Holiday Sales Off to a Soft Start
InUnison’s first of our 2025 Holiday Sales Survey series reveals a softer start to the season for many local businesses, even as national headlines highlight strong early shopping.
Creating an Atmosphere That Enhances the Holiday Customer Experience
With the help of some local holiday shopping experts, we have gathered some of the best tips, insights, and advice to help enhance the holiday atmosphere in your business and set you apart as a destination for seasonal shopping.
Holiday Marketing Made Simple: How to Stand Out Without Burning Out
We’ve put together a collection of holiday tips and strategies to help you stay energized and avoid burnout this festive season.
Success Stories: Marketing Moves that Worked for Us
We’re showing you the success stories of businesses that gained measurable results from implementing a new marketing idea.
What SEO Is & Why It Matters for Local Businesses
To help you get more customers, we talked to some local SEO experts to get the latest about ranking for keywords, navigating an AI-powered internet, and why SEO is such an important tool in your MarComm toolbox.
How to Choose the Right Marketing Partner
As a local business owner, understanding the many options for choosing a marketing partner can be a daunting task, but with the help of some of our members, we break down the steps to selecting the right marketing partner for your business.
Onboarding That Works: How to Set New Hires Up for Success
A strong onboarding program is based on several key elements that guide new employees through their first days and weeks, ensuring they have the clarity, support, and connections needed to succeed. Incorporating these best practices will help your new hire become a successful team member.
Building Sustainable Talent Pipelines
We spoke with Reshaud Rich, senior director of internships at Partnership for the Future, and Lauren Llewellyn, co-founder of Erma Jean, to gain a deeper understanding of hiring pipelines from the perspectives of both community partners and employers. Their insights shaped the insights below.
Building a Talent Pipeline at Erma Jean
An Interview with Co-Founder Lauren Llewellyn
Essential Practices for a Thriving Business Culture
Local businesses have a great opportunity to cultivate a strong and positive company culture, which can be a game-changer.