December is the peak of the holiday rush, as shoppers scramble to make their final holiday...
Strategy & Operations
Onboarding That Works: How to Set New Hires Up for Success
For small businesses with limited or no formal HR support, a clear and thoughtful onboarding...
Building Sustainable Talent Pipelines
For many Richmond businesses, finding and keeping great people is one of the most important keys...
Building a Talent Pipeline at Erma Jean
Hiring and retaining talent isn’t just a challenge for large organizations — it’s a constant focus...
Marketing & Growth
How to Serve Last-Minute Shoppers with Less Stress
The holiday busy season isn't complete without the surge of shoppers who delayed purchases, forgot...
5 Small Tweaks to Boost December Sales (Without Discounts)
December is the peak of the holiday rush, as shoppers scramble to make their final holiday...
Enhancing the Holiday Customer Experience: Delight & Connection
The holiday season isn’t just about sales — it’s about connection.For local businesses, the...
Real Stories
From Financial Stress to Stability
The encouraging news? You don’t need to figure it all out at once. Small shifts—like turning...
Business to Business Relationship Building
Background Think, a prominent marketing and branding firm is known for its innovative approach to...
Mentorship for Accelerated Growth
Background PowerUp Productions, a dynamic video production company specializes in creating...
Research & Data
Thanksgiving Weekend Brought a Modest Lift for Richmond’s Local Businesses
Results from InUnison’s second 2025 Holiday Sales Survey suggest that Thanksgiving weekend...
Holiday Benchmarking Series: Local Holiday Sales Off to a Soft Start
Early results from InUnison’s first 2025 Holiday Sales Survey reveal a softer start to the season...
How Are Tariffs Affecting Richmond’s Local Businesses?
As trade policy headlines once again make national news, we checked in with local businesses to...
The Latest
How to Serve Last-Minute Shoppers with Less Stress
While last-minute shopping can create chaos in your store, many businesses report significant sales increases in the week leading up to Christmas (Reuters). By planning and preparing for increased traffic and last-minute requests in the days leading up to the holidays, you can serve those Christmas shopping stragglers with less stress and more festive cheer.
Thanksgiving Weekend Brought a Modest Lift for Richmond’s Local Businesses
Results from InUnison’s second 2025 Holiday Sales Survey suggest that Thanksgiving weekend delivered a modest improvement from earlier in the season for some Richmond-area local businesses, though gains were far from universal. While national retailers continue to...
5 Small Tweaks to Boost December Sales (Without Discounts)
From smarter social media use to engaging your existing customers, we’ve outlined five small tweaks that can boost your December sales and create a meaningful impact before the year ends.
Enhancing the Holiday Customer Experience: Delight & Connection
A few small, thoughtful touches can elevate the customer experience and make holiday shopping feel special and memorable. These moments help customers feel genuinely appreciated during a potentially hectic holiday season.
Enhancing the Holiday Customer User Experience Through Ease & Convenience
“UX is more than just aesthetics,” said Lisa Dance, UX consultant and founder of ServiceEase. “It’s how easy or difficult it is to interact with a website, app, in-person interaction, over the phone, at a kiosk, etc., and complete the tasks or goals a person needs to achieve.”
Holiday Benchmarking Series: Local Holiday Sales Off to a Soft Start
InUnison’s first of our 2025 Holiday Sales Survey series reveals a softer start to the season for many local businesses, even as national headlines highlight strong early shopping.
Creating an Atmosphere That Enhances the Holiday Customer Experience
With the help of some local holiday shopping experts, we have gathered some of the best tips, insights, and advice to help enhance the holiday atmosphere in your business and set you apart as a destination for seasonal shopping.
Holiday Marketing Made Simple: How to Stand Out Without Burning Out
We’ve put together a collection of holiday tips and strategies to help you stay energized and avoid burnout this festive season.
Success Stories: Marketing Moves that Worked for Us
We’re showing you the success stories of businesses that gained measurable results from implementing a new marketing idea.
What SEO Is & Why It Matters for Local Businesses
To help you get more customers, we talked to some local SEO experts to get the latest about ranking for keywords, navigating an AI-powered internet, and why SEO is such an important tool in your MarComm toolbox.