For small businesses, sales are arguably the biggest indicator of success. High sales are not only...
Strategy & Operations
Onboarding That Works: How to Set New Hires Up for Success
For small businesses with limited or no formal HR support, a clear and thoughtful onboarding...
Building Sustainable Talent Pipelines
For many Richmond businesses, finding and keeping great people is one of the most important keys...
Building a Talent Pipeline at Erma Jean
Hiring and retaining talent isn’t just a challenge for large organizations — it’s a constant focus...
Marketing & Growth
A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
For small businesses, sales are arguably the biggest indicator of success. High sales are not only...
Year-End Reflection: What to Review Now to Prepare for a Strong 2026
Reflecting on the past year doesn’t need to be daunting or overly formal. A meaningful review...
Quick Wins for January: Small Business Reset Checklist
January is a natural reset point for small businesses. The first month of the year offers a chance...
Real Stories
Solopreneur Who Has Community
"Being a solopreneur can sometimes feel isolating, but joining InUnison has connected me to a...
Growth and Innovation
Background Gelati Celesti, a beloved local ice cream business with ten locations throughout...
Phoning an Expert
Background Erma Jean, a local retail clothing boutique faced a significant challenge when the...
Research & Data
Research: Holiday Sales Results
Holiday Sales Close Out Mixed for Richmond’s Local Businesses, with Cautious Optimism Heading into...
Thanksgiving Weekend Brought a Modest Lift for Richmond’s Local Businesses
Results from InUnison’s second 2025 Holiday Sales Survey suggest that Thanksgiving weekend...
Holiday Benchmarking Series: Local Holiday Sales Off to a Soft Start
Early results from InUnison’s first 2025 Holiday Sales Survey reveal a softer start to the season...
The Latest
5 Small Tweaks to Boost December Sales (Without Discounts)
From smarter social media use to engaging your existing customers, we’ve outlined five small tweaks that can boost your December sales and create a meaningful impact before the year ends.
Enhancing the Holiday Customer Experience: Delight & Connection
A few small, thoughtful touches can elevate the customer experience and make holiday shopping feel special and memorable. These moments help customers feel genuinely appreciated during a potentially hectic holiday season.
Enhancing the Holiday Customer User Experience Through Ease & Convenience
“UX is more than just aesthetics,” said Lisa Dance, UX consultant and founder of ServiceEase. “It’s how easy or difficult it is to interact with a website, app, in-person interaction, over the phone, at a kiosk, etc., and complete the tasks or goals a person needs to achieve.”
Holiday Benchmarking Series: Local Holiday Sales Off to a Soft Start
InUnison’s first of our 2025 Holiday Sales Survey series reveals a softer start to the season for many local businesses, even as national headlines highlight strong early shopping.
Creating an Atmosphere That Enhances the Holiday Customer Experience
With the help of some local holiday shopping experts, we have gathered some of the best tips, insights, and advice to help enhance the holiday atmosphere in your business and set you apart as a destination for seasonal shopping.
Holiday Marketing Made Simple: How to Stand Out Without Burning Out
We’ve put together a collection of holiday tips and strategies to help you stay energized and avoid burnout this festive season.
Success Stories: Marketing Moves that Worked for Us
We’re showing you the success stories of businesses that gained measurable results from implementing a new marketing idea.
What SEO Is & Why It Matters for Local Businesses
To help you get more customers, we talked to some local SEO experts to get the latest about ranking for keywords, navigating an AI-powered internet, and why SEO is such an important tool in your MarComm toolbox.
How to Choose the Right Marketing Partner
As a local business owner, understanding the many options for choosing a marketing partner can be a daunting task, but with the help of some of our members, we break down the steps to selecting the right marketing partner for your business.
Onboarding That Works: How to Set New Hires Up for Success
A strong onboarding program is based on several key elements that guide new employees through their first days and weeks, ensuring they have the clarity, support, and connections needed to succeed. Incorporating these best practices will help your new hire become a successful team member.