The holiday busy season isn't complete without the surge of shoppers who delayed purchases, forgot...
Strategy & Operations
The Power of Community for Locally Owned Businesses
For locally owned businesses, the sense of community isn’t just a feel-good concept—it’s a...
Quick Guide: Building a Productivity Routine for Local Business Owners in Richmond, VA
As a local business owner in Richmond, VA, staying productive is key to keeping your business...
Innovative Tips for Streamlining Operations
Running a successful business requires staying ahead of the curve. In 2025, innovation is the key...
Marketing & Growth
4 Strategies for Early Holiday Shopping Season Prep
The final months of the calendar year are an opportunity for small businesses to maximize their...
What You Need to Know About Local SEO
Local SEO (Search Engine Optimization) is the process of optimizing a website or online presence...
Considerations for Marketing During a Presidential Election Year
During a presidential election year, local businesses need to be mindful of the unique dynamics...
Real Stories
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Research & Data
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The Latest
10 Innovative Strategies for Local Businesses to Thrive in Today’s Market
Innovation isn't just for big corporations with expansive budgets and research labs. In fact, local businesses have a unique opportunity to be even more nimble and inventive, leveraging their close ties to the community and their ability to adapt quickly to change....
Fostering a Culture of Celebration and Recognition in Your Local Business
How can you ensure that your team remains motivated and engaged, consistently striving for improvement and celebrating their successes along the way? The answer lies in fostering a culture of celebration and recognition within your organization. Upcoming Event:...
State of Local Event Recording
https://youtu.be/OiDefjjgPTc?si=L11mfgDMW5g-26-e Welcome to the recorded inaugural State of Local event. In this event recording, we delve into exclusive insights unveiled by Diana McMahon, Vice President of InUnison, from the 2024 State of Local survey. Discover the...
State of Local 2024 Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking tool tailored for local, independent businesses in the Richmond region. These insights will help you assess how your business stacks up against others in the local community....
The backlash against Mother’s Day opt-out emails
While Mother’s Day opt-out emails were once praised, Laura Hampson discovers they could be as triggering as the emails they are trying to prevent. Sunday 27 March 2022, Published on Independent, written by Laura Hampson When Laura Woods’ mother died nearly three years...
How to Use Social Media for Storytelling
Social media storytelling techniques can vary widely depending on the platform, audience, and objectives. Here's a comparison of some common techniques used across different social media platforms: Visual Storytelling: Instagram: Known for its emphasis on visual...
Get Ready for Back-to-School
For local businesses in the Richmond area, preparing for the back-to-school season can involve a variety of strategies to attract customers and drive sales. Here are some ways local businesses can prep for back-to-school: Promotions and Discounts: Offer special...
The Top 5 To-Do List Apps Compared
When it comes to managing tasks and staying organized, choosing the right to-do list app can make a significant difference for small businesses. Here's a comparison of the top five to-do list apps tailored for small businesses: Todoist: Features: Todoist offers a...
10 iPhone Automation Ideas to Streamline Your Small Business Workflow
Inspired by Zapier's article for personal productivity. It's hard to find ways to streamline your workflow, to maintain a healthy work-life balance. Fortunately, your iPhone comes equipped with powerful automation tools that can help you automate repetitive tasks and...