As of July 1, 2026, Virginia's new pay transparency and wage history ban (HB 636/SB 215) law is...
Strategy & Operations
Virginia’s New Minimum Wage Obligations: What Employers Need to Know
2026 has brought many new employment laws that affect local business owners. Starting in January,...
New Consumer Protection Laws Are Here: 5 Changes Your Business Needs to Know About
Virginia's newest consumer protection laws don't require sweeping operational changes to your...
Virginia’s Pay Transparency Law Is Here: Why Businesses Need to Prepare Now
As of July 1, 2026, Virginia's new pay transparency and wage history ban (HB 636/SB 215) law is...
Marketing & Growth
When Businesses Work Together, Everyone Benefits.
Richmond's vibrant small business community is unlike any other, so much so that Richmond was...
Community as a Marketing Tactic
As June comes to an end, we are taking a look back at some of the marketing materials and...
Strategic Insights for Smarter Sales from Stacy Thomas of Good Run Research
Today’s buyers are more informed, more connected, and more cautious than ever before, making it...
Real Stories
From Financial Stress to Stability
The encouraging news? You don’t need to figure it all out at once. Small shifts—like turning...
Business to Business Relationship Building
Background Think, a prominent marketing and branding firm is known for its innovative approach to...
Mentorship for Accelerated Growth
Background PowerUp Productions, a dynamic video production company specializes in creating...
Research & Data
Turning Insights Into Action: How to Use What You Learned to Guide 2026
As we discussed in our previous learning labs, “Year-End Reflection: What to Review Now to Prepare...
Year-End Reflection: What to Review Now to Prepare for a Strong 2026
Reflecting on the past year doesn’t need to be daunting or overly formal. A meaningful review...
Quick Wins for January: Small Business Reset Checklist
January is a natural reset point for small businesses. The first month of the year offers a chance...
The Latest
Virginia’s New Minimum Wage Obligations: What Employers Need to Know
Starting in January, following the passage of the Virginia Minimum Wage Trajectory (HB 1/SB 1), the minimum wage increased from $12.41 to $12.77.
New Consumer Protection Laws Are Here: 5 Changes Your Business Needs to Know About
From subscription and auto-renewal programs to penny rounding procedures, we’re sharing five takeaways from Virginia’s latest laws that your business should review and understand.
Virginia’s Pay Transparency Law Is Here: Why Businesses Need to Prepare Now
As of July 1, 2026, Virginia’s new pay transparency and wage history ban (HB 636/SB 215) law is officially in effect. This law brings significant changes to how local independent businesses will recruit and hire employees.
Planning for New Paid Leave Legislation
In this Learning Lab, we will break down the changes and help you best prepare for when paid leave takes effect.
When Businesses Work Together, Everyone Benefits.
When businesses work together, everyone benefits. Brands expand their reach, and customers discover new experiences, creating meaningful engagement and growth. Keep reading to learn how to identify complementary partners and practical ideas you can use to create meaningful community partnerships, regardless of your budget.
Community as a Marketing Tactic
Community is one of the most valuable marketing tools a business can invest in. Building trust within your community creates opportunities no marketing budget can buy.
Strategic Insights for Smarter Sales from Stacy Thomas of Good Run Research
Today’s buyers are more informed, more connected, and more cautious than ever before, making it essential for modern sales professionals to understand how purchasing decisions are researched, evaluated, and ultimately made. In Richmond, no one understands buyer...
Sales 101 Case Study – Tom Rosser
The key to the business’s success can be attributed to many things, but one of the largest factors is that Rosser really knows sales. This was evident when he spoke on our Sales 101 panel, where he shared his extensive sales expertise and advice for building a successful customer sales journey.
Sales 101: Speaker Case Study – Sarah Paxton
Sarah Paxton’s sales expertise was in the spotlight when she joined a panel of sales experts at the recent InUnison Sales 101 event, where she shared her best advice for creating a repeatable customer sales journey. We were so impressed by Sarah’s sales knowledge that we are sharing a few more of her tips and takeaways from the event to help you improve your customer sales experience.
SALES 101: Creating a Repeatable Customer Journey Worksheet
This worksheet guides you through a brief reflection on your customer sales journey. By completing each part, you’ll clarify what works, identify where customers might face challenges, and determine small changes to boost customer loyalty. Be honest in your answers. This isn’t about perfection, but about understanding your customers and creating a repeatable sales process.