Why Local Businesses Can Lead Innovation in Their Communities
The Local Advantage in Innovation Local businesses understand their customers’ needs better than...
Strategy & Operations
When Plans Change: A Journey Through Uncertainty to Growth
In this article, we’ll hear from Tamisha Williams, founder of Tamisha Williams Consulting, who...
Success Starts Here: Strategic Planning Made Easy and Effective
In this Learning Lab feature, guest contributor - Executive Coach, Small Business Consultant, and...
When Plans Change: How Local Businesses Adapt and Succeed
No matter how well you plan, things don’t always go as expected. Whether it's an unexpected shift...
Marketing & Growth
4 Strategies for Early Holiday Shopping Season Prep
The final months of the calendar year are an opportunity for small businesses to maximize their...
What You Need to Know About Local SEO
Local SEO (Search Engine Optimization) is the process of optimizing a website or online presence...
Considerations for Marketing During a Presidential Election Year
During a presidential election year, local businesses need to be mindful of the unique dynamics...
Real Stories
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The Latest
Develop a Marketing Plan
You’re going to need a marketing plan so you can get there. If you build it, they won’t necessarily come. In today’s market, it’s hard enough to set up shop and start peddling your wares. Two of the biggest mistakes business owners, particularly new ones, can make are...
4 Strategies for Early Holiday Shopping Season Prep
Early preparation for the holiday shopping season helps small businesses boost sales, overcome challenges, and stay competitive during the most critical sales period of the year.
State of Local 2024: Event Recording
Welcome to the recorded inaugural State of Local event. https://youtu.be/OiDefjjgPTc?si=L11mfgDMW5g-26-e In this event recording, we delve into exclusive insights unveiled by Diana McMahon, Vice President of InUnison, from the 2024 State of Local survey. Discover the...
State of Local 2024: Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking tool tailored for local, independent businesses in the Richmond region. These insights will help you assess how your business stacks up against others in the local...
Essential Business Finance Terms for Local Businesses in the Greater Richmond Area
Understanding key financial terms and concepts is crucial for the success of any local business. Whether you're just starting or looking to refine your financial management skills, here are some important terms and theories every small business owner in the Greater...
Advanced Financial Analysis: Diving Deeper into Financial Metrics and Ratios
this post will delve into advanced financial metrics and ratios that can help businesses make more informed decisions
Top Inventory Management Software for Local Businesses in Richmond, Virginia
For Richmond’s independent businesses, effective inventory management is crucial to maintaining cash flow and reducing costs, especially during uncertain economic times. At InUnison, we understand that local businesses need practical solutions that save time and...
What You Need to Know About Local SEO
Local SEO (Search Engine Optimization) is the process of optimizing a website or online presence to increase its visibility in local search results on search engines like Google. It's particularly important for businesses that operate in a specific geographic area,...
Event Recap: Building a Company Culture Your Business Can Be Proud Of
InUnison recently hosted an insightful Learning Lab event featuring Jill Lemon from Sandbox, who presented on the crucial topic of building a company culture that your business can be proud of. Local Richmond business owners gathered to learn about the significant...
How to Create a Shipping Plan
One of the many roles a small business owner holds is Fulfillment and Shipment Manager. It is incumbent on small businesses to adapt to the consumer mindset shift and do so with an effective shipping system. Know Which Service to Use and When All shipping services are...