Finance Tracking & Forecasting Toolkit
Take control of your numbers—so you can take control of your business. If you’ve ever felt...
Strategy & Operations
The 3 Biggest Innovation Challenges Facing Local Independent Businesses (and What to Do About Them)
Let’s Be Honest About Innovation We all want to innovate. We want to evolve, grow, and get ahead...
Profit vs. Cash Flow
If your business is showing a healthy profit, but your bank account doesn’t reflect it, you’re not...
Why Do I Need a CFO?
Running a business isn’t always straightforward. Even when you’ve got your books in order and...
Marketing & Growth
4 Strategies for Early Holiday Shopping Season Prep
The final months of the calendar year are an opportunity for small businesses to maximize their...
What You Need to Know About Local SEO
Local SEO (Search Engine Optimization) is the process of optimizing a website or online presence...
Considerations for Marketing During a Presidential Election Year
During a presidential election year, local businesses need to be mindful of the unique dynamics...
Real Stories
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Research & Data
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The Latest
Micro vs. Macro Influencers: Which is Right for Your Local Richmond Business?
One key decision local Richmond businesses face when entering the world of influencer marketing is whether to collaborate with micro-influencers or macro-influencers. Understanding the differences can help you make the best choice for your brand and maximize your marketing efforts.
Event Recap: Exploring Bank Financing Options with Village Bank
Last week, Jeff Crook from Village Bank joined us to discuss business financing options with banks. We explored three main types of financing: credit cards, lines of credit, and term loans. This session was designed to help business owners determine which option may...
Is influencer marketing the new PR?
In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. The ad was accompanied by three words: “Just add milk.” But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed. Despite the ad later being reinstated, the backlash to the censorship led to even more advocacy and reach than if their original billboard maintained its full run. The would-be crisis became a PR triumph.
CO— Strategy Studio: Managing Your Cash Flow
https://www.youtube.com/watch?v=8Jir8kZxwAA&t=738s In this episode of CO— Strategy Studio, CO— Editor-in-Chief Jeanette Mulvey talks with Tom Kelly, Director of Analyst Relations for Oracle Netsuite, and Danielle Thieret, Founder of event management company We...
5 Steps to Take Immediately If Your Business Is Hacked
Cyberattacks cripple company operations, but swift action can reduce damage. Here’s how to respond to a security incident. By: Jessica Elliott , Contributor, Co. Cybercrime comes in all shapes and forms. It can immediately slow networks or send spam emails from your...
Develop a Marketing Plan
You’re going to need a marketing plan so you can get there. If you build it, they won’t necessarily come. In today’s market, it’s hard enough to set up shop and start peddling your wares. Two of the biggest mistakes business owners, particularly new ones, can make are...
4 Strategies for Early Holiday Shopping Season Prep
Early preparation for the holiday shopping season helps small businesses boost sales, overcome challenges, and stay competitive during the most critical sales period of the year.
State of Local 2024: Event Recording
Welcome to the recorded inaugural State of Local event. https://youtu.be/OiDefjjgPTc?si=L11mfgDMW5g-26-e In this event recording, we delve into exclusive insights unveiled by Diana McMahon, Vice President of InUnison, from the 2024 State of Local survey. Discover the...
State of Local 2024: Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking tool tailored for local, independent businesses in the Richmond region. These insights will help you assess how your business stacks up against others in the local...
Essential Business Finance Terms for Local Businesses in the Greater Richmond Area
Understanding key financial terms and concepts is crucial for the success of any local business. Whether you're just starting or looking to refine your financial management skills, here are some important terms and theories every small business owner in the Greater...