Census Retail Sales Data Shows Consumers Are ‘Apprehensive’ Despite ‘Healthy’ Economic Fundamentals
Staying on top of retail trends is crucial for independent businesses navigating economic shifts....
Strategy & Operations
How Small Businesses Can Use Holiday Sales Data to Plan for the New Year
The holiday season is busy for small businesses, but it’s also a great time to learn what worked...
Halted – Corporate Transparency Act Guide
UPDATED DEC 4: On Tuesday, a federal judge in Texas halted the implementation of the Corporate...
Holiday Shipping & In-Store Pickup Tips for Local Businesses (2024)
Shipping Deadlines & Extra Fees for the Holidays (2024) During the holidays, shipping...
Marketing & Growth
SEO Changes: A Guide for Richmond Businesses
Keeping up with SEO is crucial because this world is moving fast. Recently, Google has made...
How to Use ChatGPT for Small Business
By now, everyone has heard of ChatGPT and how it will either drive everyone out of...
3 Ways Small Businesses Can Harness Customer Data
In the competitive landscape of small businesses, understanding your customers is key to success....
Real Stories
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The Latest
How to Help Employees Develop Leadership Skills
Leadership training is one of the most desired opportunities for employees. Here’s how to provide this type of professional development. By: Emily Heaslip, Contributor, U.S. Chamber of Commerce Training and upskilling are two valuable investments that can help you...
All About Google Business Profile
One powerful tool that local businesses can leverage is the Google Business Profile. Formerly known as Google My Business, this free platform offers a range of benefits designed to enhance visibility, attract customers, and foster engagement. What is a Google Business...
SEO Changes: A Guide for Richmond Businesses
Keeping up with SEO is crucial because this world is moving fast. Recently, Google has made several changes that have made SEO different but still very important. Because of those changes, here’s an overview of what Richmond businesses need to know to stay ahead. The...
How to Use ChatGPT for Small Business
By now, everyone has heard of ChatGPT and how it will either drive everyone out of work or make their work-life balance easier and more fulfilling. Seemingly overnight, a cottage industry has sprung up around ChatGPT and similar chatbots. On the back of...
Choosing the Right Professional Development Tools for Your Richmond Business
Professional development is key to maintaining a competitive edge. At InUnison, we understand the unique needs of local businesses. Here is a quick comparison of popular professional development tools so you can select the right tool for fostering team growth and a...
DOL Exempt Employee Salary Increases: What Employers Need to Do Now
A new minimum salary rule affecting millions of American workers is slated to take effect on July 1, 2024. The rule significantly increases the minimum salary for many exempt employees and will take effect in two steps. Join Kara Govro, Principal Legal Analyst at...
22 Best Gmail Add-Ons and Extensions to Boost Your Productivity
Matteo Duò, Head of Content at Kinsta and Content Marketing Consultant for WordPress plugin developers, shares 22 Gmail add-ons and extensions that can help make your inbox less awful. 1. Gmelius Gmelius Gmelius is the Gmail extension equivalent of a swiss army...
How Small Business Owners Can Navigate Inflation and High Interest Rates
Finance expert and small business owner Stephanie Sims says now is the time to take a deep look into your small business’ finances and prepare for economic uncertainty. from Co. According to the MetLife & U.S. Chamber of Commerce Small Business Index for...
7 Strategies to Increase Average Transaction Value for Your Richmond Business
While attracting new customers is important, maximizing the value of each transaction from existing customers can have a significant impact on the bottom line. At InUnison, we understand the challenges faced by local businesses, which is why we've compiled a...
How to Create a Dress Code
Creating a dress code for a local business involves considering both practical and legal aspects to ensure compliance with relevant laws and regulations while also reflecting the company's values and professional image. Here's a guide on how to create a dress code,...