Why Curiosity is Your Most Underrated Innovation Tool (and How to Cultivate It)
Innovation doesn’t happen by accident. It begins with a mindset—one rooted in curiosity. For local...
Strategy & Operations
How Local Businesses Can Leverage Third-Party Research to Drive Growth
Research conducted by independent organizations, industry groups, or government agencies can...
The Power of Community for Locally Owned Businesses
For locally owned businesses, the sense of community isn’t just a feel-good concept—it’s a...
Quick Guide: Building a Productivity Routine for Local Business Owners in Richmond, VA
As a local business owner in Richmond, VA, staying productive is key to keeping your business...
Marketing & Growth
All About Google Business Profile
One powerful tool that local businesses can leverage is the Google Business Profile. Formerly...
SEO Changes: A Guide for Richmond Businesses
Keeping up with SEO is crucial because this world is moving fast. Recently, Google has made...
How to Use ChatGPT for Small Business
By now, everyone has heard of ChatGPT and how it will either drive everyone out of...
Real Stories
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The Latest
How to Manage Stress as a Business Owner
Owning a business comes with a lot of responsibility and an endless list of things that could potentially keep an owner up at night. And that was before a global pandemic crashed into the retail and hospitality industries especially hard. While it may be a foregone...
Energy Audits to Save Money
Conducting an energy use audit effectively identifies opportunities for reducing energy consumption and saving money. Here’s a step-by-step guide to conducting an energy use audit for your business: 1. Gather Data Collect Energy Bills: Gather at least one year of...
Considerations for Marketing During a Presidential Election Year
During a presidential election year, local businesses need to be mindful of the unique dynamics that can influence consumer behavior and marketing effectiveness. Here are key considerations: 1. Heightened Media Noise Increased Competition for Attention: The media...
How to Help Employees Develop Leadership Skills
Leadership training is one of the most desired opportunities for employees. Here’s how to provide this type of professional development. By: Emily Heaslip, Contributor, U.S. Chamber of Commerce Training and upskilling are two valuable investments that can help you...
All About Google Business Profile
One powerful tool that local businesses can leverage is the Google Business Profile. Formerly known as Google My Business, this free platform offers a range of benefits designed to enhance visibility, attract customers, and foster engagement. What is a Google Business...
SEO Changes: A Guide for Richmond Businesses
Keeping up with SEO is crucial because this world is moving fast. Recently, Google has made several changes that have made SEO different but still very important. Because of those changes, here’s an overview of what Richmond businesses need to know to stay ahead. The...
How to Use ChatGPT for Small Business
By now, everyone has heard of ChatGPT and how it will either drive everyone out of work or make their work-life balance easier and more fulfilling. Seemingly overnight, a cottage industry has sprung up around ChatGPT and similar chatbots. On the back of...
Choosing the Right Professional Development Tools for Your Richmond Business
Professional development is key to maintaining a competitive edge. At InUnison, we understand the unique needs of local businesses. Here is a quick comparison of popular professional development tools so you can select the right tool for fostering team growth and a...
DOL Exempt Employee Salary Increases: What Employers Need to Do Now
A new minimum salary rule affecting millions of American workers is slated to take effect on July 1, 2024. The rule significantly increases the minimum salary for many exempt employees and will take effect in two steps. Join Kara Govro, Principal Legal Analyst at...
22 Best Gmail Add-Ons and Extensions to Boost Your Productivity
Matteo Duò, Head of Content at Kinsta and Content Marketing Consultant for WordPress plugin developers, shares 22 Gmail add-ons and extensions that can help make your inbox less awful. 1. Gmelius Gmelius Gmelius is the Gmail extension equivalent of a swiss army...