Census Retail Sales Data Shows Consumers Are ‘Apprehensive’ Despite ‘Healthy’ Economic Fundamentals
Staying on top of retail trends is crucial for independent businesses navigating economic shifts....
Strategy & Operations
Event Recap: Exploring Bank Financing Options with Village Bank
Last week, Jeff Crook from Village Bank joined us to discuss business financing options with...
CO— Strategy Studio: Managing Your Cash Flow
https://www.youtube.com/watch?v=8Jir8kZxwAA&t=738s In this episode of CO— Strategy Studio, CO—...
5 Steps to Take Immediately If Your Business Is Hacked
Cyberattacks cripple company operations, but swift action can reduce damage. Here’s how to respond...
Marketing & Growth
3 Ways Small Businesses Can Harness Customer Data
In the competitive landscape of small businesses, understanding your customers is key to success....
6 Rules for Persuasive Storytelling
from the Nielsen Norman Group, written by Rachel Krause, April 28, 2019...
The backlash against Mother’s Day opt-out emails
While Mother’s Day opt-out emails were once praised, Laura Hampson discovers they could be as...
Real Stories
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Research & Data
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The Latest
How to Create a Dress Code
Creating a dress code for a local business involves considering both practical and legal aspects to ensure compliance with relevant laws and regulations while also reflecting the company's values and professional image. Here's a guide on how to create a dress code,...
Checklist: Creating a Positive First Impression
Creating a positive first impression is crucial for local businesses as it sets the tone for the customer experience and can significantly impact customer satisfaction and loyalty. Here's a checklist to audit if your business is effectively creating a great positive...
3 Ways Small Businesses Can Harness Customer Data
In the competitive landscape of small businesses, understanding your customers is key to success. By analyzing customer data effectively, you can uncover valuable insights that drive growth and foster lasting relationships. Here are three powerful ways small...
6 Rules for Persuasive Storytelling
from the Nielsen Norman Group, written by Rachel Krause, April 28, 2019 Summary: Stories build empathy and make the user needs and pain points memorable to your team. Effective stories speak the language of the audience, are rooted in data, and take...
3 Creative Mindset Exercises for Local Businesses
Staying ahead often requires more than just conventional problem-solving. To truly thrive and innovate, it's essential to nurture a culture of creativity within your team. Here are three powerful creative mindset exercises that can ignite fresh ideas and drive...
10 Innovative Strategies for Local Businesses to Thrive in Today’s Market
Innovation isn't just for big corporations with expansive budgets and research labs. In fact, local businesses have a unique opportunity to be even more nimble and inventive, leveraging their close ties to the community and their ability to adapt quickly to change....
Fostering a Culture of Celebration and Recognition in Your Local Business
How can you ensure that your team remains motivated and engaged, consistently striving for improvement and celebrating their successes along the way? The answer lies in fostering a culture of celebration and recognition within your organization. Upcoming Event:...
State of Local Event Recording
https://youtu.be/OiDefjjgPTc?si=L11mfgDMW5g-26-e Welcome to the recorded inaugural State of Local event. In this event recording, we delve into exclusive insights unveiled by Diana McMahon, Vice President of InUnison, from the 2024 State of Local survey. Discover the...
State of Local 2024 Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking tool tailored for local, independent businesses in the Richmond region. These insights will help you assess how your business stacks up against others in the local community....