Pricing with Confidence: How to Set the Right Price for Your Local Business
The truth? Pricing is about more than math—it’s about positioning, perceived value, and keeping...
Strategy & Operations
Rethinking Your Business Model for Growth and Agility
What Does “Rethinking Your Business Model” Mean? A business model is how your company...
The 3 Biggest Innovation Challenges Facing Local Independent Businesses (and What to Do About Them)
Let’s Be Honest About Innovation We all want to innovate. We want to evolve, grow, and get ahead...
Profit vs. Cash Flow
If your business is showing a healthy profit, but your bank account doesn’t reflect it, you’re not...
Marketing & Growth
All About Google Business Profile
One powerful tool that local businesses can leverage is the Google Business Profile. Formerly...
SEO Changes: A Guide for Richmond Businesses
Keeping up with SEO is crucial because this world is moving fast. Recently, Google has made...
How to Use ChatGPT for Small Business
By now, everyone has heard of ChatGPT and how it will either drive everyone out of...
Real Stories
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The Latest
4 Strategies for Early Holiday Shopping Season Prep
Early preparation for the holiday shopping season helps small businesses boost sales, overcome challenges, and stay competitive during the most critical sales period of the year.
State of Local 2024: Event Recording
Welcome to the recorded inaugural State of Local event. https://youtu.be/OiDefjjgPTc?si=L11mfgDMW5g-26-e In this event recording, we delve into exclusive insights unveiled by Diana McMahon, Vice President of InUnison, from the 2024 State of Local survey. Discover the...
State of Local 2024: Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking tool tailored for local, independent businesses in the Richmond region. These insights will help you assess how your business stacks up against others in the local...
Essential Business Finance Terms for Local Businesses in the Greater Richmond Area
Understanding key financial terms and concepts is crucial for the success of any local business. Whether you're just starting or looking to refine your financial management skills, here are some important terms and theories every small business owner in the Greater...
Advanced Financial Analysis: Diving Deeper into Financial Metrics and Ratios
this post will delve into advanced financial metrics and ratios that can help businesses make more informed decisions
Top Inventory Management Software for Local Businesses in Richmond, Virginia
For Richmond’s independent businesses, effective inventory management is crucial to maintaining cash flow and reducing costs, especially during uncertain economic times. At InUnison, we understand that local businesses need practical solutions that save time and...
What You Need to Know About Local SEO
Local SEO (Search Engine Optimization) is the process of optimizing a website or online presence to increase its visibility in local search results on search engines like Google. It's particularly important for businesses that operate in a specific geographic area,...
Event Recap: Building a Company Culture Your Business Can Be Proud Of
InUnison recently hosted an insightful Learning Lab event featuring Jill Lemon from Sandbox, who presented on the crucial topic of building a company culture that your business can be proud of. Local Richmond business owners gathered to learn about the significant...
How to Create a Shipping Plan
One of the many roles a small business owner holds is Fulfillment and Shipment Manager. It is incumbent on small businesses to adapt to the consumer mindset shift and do so with an effective shipping system. Know Which Service to Use and When All shipping services are...
How to Manage Stress as a Business Owner
Owning a business comes with a lot of responsibility and an endless list of things that could potentially keep an owner up at night. And that was before a global pandemic crashed into the retail and hospitality industries especially hard. While it may be a foregone...