Announcing this Year’s Local Business Case Studies
At InnovateLocal 2025, we’re closing the day with two live, real-world case studies from local...
Strategy & Operations
Innovative Tips for Streamlining Operations
Running a successful business requires staying ahead of the curve. In 2025, innovation is the key...
New Year, New Goals: How to Set Business Resolutions That Stick
The start of a new year is the perfect time to reflect on your business and plan for the future....
How Small Businesses Can Use Holiday Sales Data to Plan for the New Year
The holiday season is busy for small businesses, but it’s also a great time to learn what worked...
Marketing & Growth
3 Ways Small Businesses Can Harness Customer Data
In the competitive landscape of small businesses, understanding your customers is key to success....
6 Rules for Persuasive Storytelling
from the Nielsen Norman Group, written by Rachel Krause, April 28, 2019...
The backlash against Mother’s Day opt-out emails
While Mother’s Day opt-out emails were once praised, Laura Hampson discovers they could be as...
Real Stories
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Research & Data
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The Latest
How Small Business Owners Can Navigate Inflation and High Interest Rates
Finance expert and small business owner Stephanie Sims says now is the time to take a deep look into your small business’ finances and prepare for economic uncertainty. from Co. According to the MetLife & U.S. Chamber of Commerce Small Business Index for...
7 Strategies to Increase Average Transaction Value for Your Richmond Business
While attracting new customers is important, maximizing the value of each transaction from existing customers can have a significant impact on the bottom line. At InUnison, we understand the challenges faced by local businesses, which is why we've compiled a...
How to Create a Dress Code
Creating a dress code for a local business involves considering both practical and legal aspects to ensure compliance with relevant laws and regulations while also reflecting the company's values and professional image. Here's a guide on how to create a dress code,...
Checklist: Creating a Positive First Impression
Creating a positive first impression is crucial for local businesses as it sets the tone for the customer experience and can significantly impact customer satisfaction and loyalty. Here's a checklist to audit if your business is effectively creating a great positive...
3 Ways Small Businesses Can Harness Customer Data
In the competitive landscape of small businesses, understanding your customers is key to success. By analyzing customer data effectively, you can uncover valuable insights that drive growth and foster lasting relationships. Here are three powerful ways small...
6 Rules for Persuasive Storytelling
from the Nielsen Norman Group, written by Rachel Krause, April 28, 2019 Summary: Stories build empathy and make the user needs and pain points memorable to your team. Effective stories speak the language of the audience, are rooted in data, and take...
3 Creative Mindset Exercises for Local Businesses
Staying ahead often requires more than just conventional problem-solving. To truly thrive and innovate, it's essential to nurture a culture of creativity within your team. Here are three powerful creative mindset exercises that can ignite fresh ideas and drive...
10 Innovative Strategies for Local Businesses to Thrive in Today’s Market
Innovation isn't just for big corporations with expansive budgets and research labs. In fact, local businesses have a unique opportunity to be even more nimble and inventive, leveraging their close ties to the community and their ability to adapt quickly to change....
Fostering a Culture of Celebration and Recognition in Your Local Business
How can you ensure that your team remains motivated and engaged, consistently striving for improvement and celebrating their successes along the way? The answer lies in fostering a culture of celebration and recognition within your organization. Upcoming Event:...
State of Local Event Recording
https://youtu.be/OiDefjjgPTc?si=L11mfgDMW5g-26-e Welcome to the recorded inaugural State of Local event. In this event recording, we delve into exclusive insights unveiled by Diana McMahon, Vice President of InUnison, from the 2024 State of Local survey. Discover the...