The holiday busy season isn't complete without the surge of shoppers who delayed purchases, forgot...
Strategy & Operations
Why Local Businesses Can Lead Innovation in Their Communities
The Local Advantage in Innovation Local businesses understand their customers’ needs better than...
Rethinking Your Business Model for Growth and Agility
What Does “Rethinking Your Business Model” Mean? A business model is how your company...
The 3 Biggest Innovation Challenges Facing Local Independent Businesses (and What to Do About Them)
Let’s Be Honest About Innovation We all want to innovate. We want to evolve, grow, and get ahead...
Marketing & Growth
4 Things to Do During Small Business Month to Grow Your Company
From the U.S. Chamber of Commerce. May is Small Business Month, a time to support and celebrate...
When Plans Change: A Journey Through Uncertainty to Growth
In this article, we’ll hear from Tamisha Williams, founder of Tamisha Williams Consulting, who...
Online Sales: Simple, Proven Ways to Convert More Customers
In our December Holiday Sales survey, we found that only 48% of retailers are currently selling...
Real Stories
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Research & Data
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The Latest
Halted – Corporate Transparency Act Guide
On Tuesday, a federal judge in Texas halted the implementation of the Corporate Transparency Act (CTA)’s beneficial ownership reporting requirements.
Holiday Shipping & In-Store Pickup Tips for Local Businesses (2024)
The holiday season is a busy time for local businesses. To make sure your customers get their orders on time, it’s important to know the shipping deadlines and extra fees from the major carriers. It’s also key to make the in-store pickup process easy and fast. Here’s how to prepare for both shipping and in-store pickup during the holidays.
How to Build an Impactful Corporate Community Engagement Strategy
For many organizations, supporting the communities where they live, and work isn’t just a priority; it’s a strategic focus. Giving back these days involves more than just stroking a check. In today’s socially conscious business landscape, highly visible brands often find themselves fielding a steady flow of support and donation requests from community organizations.
Simple SEO Tips to Get Found on Social Media
Did you know that 46% of Gen Z prefer searching social media over traditional search engines? It’s all about using words and strategies to help more people in Richmond find your business when they search online.
Micro vs. Macro Influencers: Which is Right for Your Local Richmond Business?
One key decision local Richmond businesses face when entering the world of influencer marketing is whether to collaborate with micro-influencers or macro-influencers. Understanding the differences can help you make the best choice for your brand and maximize your marketing efforts.
Event Recap: Exploring Bank Financing Options with Village Bank
Last week, Jeff Crook from Village Bank joined us to discuss business financing options with banks. We explored three main types of financing: credit cards, lines of credit, and term loans. This session was designed to help business owners determine which option may...
Is influencer marketing the new PR?
In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. The ad was accompanied by three words: “Just add milk.” But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed. Despite the ad later being reinstated, the backlash to the censorship led to even more advocacy and reach than if their original billboard maintained its full run. The would-be crisis became a PR triumph.
CO— Strategy Studio: Managing Your Cash Flow
https://www.youtube.com/watch?v=8Jir8kZxwAA&t=738s In this episode of CO— Strategy Studio, CO— Editor-in-Chief Jeanette Mulvey talks with Tom Kelly, Director of Analyst Relations for Oracle Netsuite, and Danielle Thieret, Founder of event management company We...
5 Steps to Take Immediately If Your Business Is Hacked
Cyberattacks cripple company operations, but swift action can reduce damage. Here’s how to respond to a security incident. By: Jessica Elliott , Contributor, Co. Cybercrime comes in all shapes and forms. It can immediately slow networks or send spam emails from your...
Develop a Marketing Plan
You’re going to need a marketing plan so you can get there. If you build it, they won’t necessarily come. In today’s market, it’s hard enough to set up shop and start peddling your wares. Two of the biggest mistakes business owners, particularly new ones, can make are...