Tom RosserCo-President of Gelati Celesti Lisa McSherryOwner of Lex’s of Carytown and Mamie’s...
Strategy & Operations
Hiring in a Tight Labor Market: What’s Working Now
Locally and across the country, businesses are facing the obstacles of today’s labor market....
From Financial Stress to Stability
The encouraging news? You don’t need to figure it all out at once. Small shifts—like turning...
Pricing with Confidence: How to Set the Right Price for Your Local Business
The truth? Pricing is about more than math—it’s about positioning, perceived value, and keeping...
Marketing & Growth
The Power of Community for Locally Owned Businesses
For locally owned businesses, the sense of community isn’t just a feel-good concept—it’s a...
How to Build an Impactful Corporate Community Engagement Strategy
Written By Emily Krause, Amped Up Marketing For many organizations, supporting the communities...
Simple SEO Tips to Get Found on Social Media
What is Social Media SEO? SEO stands for Search Engine Optimization, which just means helping...
Real Stories
Problem Solving at Roundtables
Summary Bremo Pharmacy's experience with InUnison’s Roundtable benefit highlights the impact of...
Research & Data
State of Local 2024: Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking...
3 Ways Small Businesses Can Harness Customer Data
In the competitive landscape of small businesses, understanding your customers is key to success....
State of Local Event Recording
https://youtu.be/OiDefjjgPTc?si=L11mfgDMW5g-26-e Welcome to the recorded inaugural State of Local...
The Latest
The 3 Biggest Innovation Challenges Facing Local Independent Businesses (and What to Do About Them)
Let’s Be Honest About Innovation We all want to innovate. We want to evolve, grow, and get ahead of the curve. But running a local business means juggling a lot—and “innovation” often feels out of reach. Here are the 3 most common roadblocks we hear from local...
Innovation Doesn’t Mean Reinventing the Wheel: 3 Quick Ways to Spot Ideas Already Working Around You
Too often, innovation feels like a big, intimidating word reserved for startups or tech companies. But for local independent businesses, innovation doesn’t have to mean launching a new product or building an app — it can simply mean finding new ways to solve problems,...
4 Things to Do During Small Business Month to Grow Your Company
From the U.S. Chamber of Commerce. May is Small Business Month, a time to support and celebrate the contributions of America’s 33.2 million small businesses and startups. It’s also the perfect time for entrepreneurs to explore new ways to grow their companies. Whether...
Profit vs. Cash Flow
If your business is showing a healthy profit, but your bank account doesn’t reflect it, you’re not alone. Many small business owners feel like they’re doing everything right—generating revenue, keeping expenses in check, and even showing strong net income on their...
How Are Tariffs Affecting Richmond’s Local Businesses?
As trade policy headlines once again make national news, we checked in with local businesses to understand how tariffs are impacting operations, pricing, and financial outlooks across Greater Richmond. The results? A mixed bag—but one with clear signs of strain for...
Why Do I Need a CFO?
Part of the series: Understanding Financial Success with Andrew Farrell, Farrell Financial.
State of Local Event Recap 2025
How to Build a Simple Standard Operating Procedure Library (Without Getting Overwhelmed)
Finally get your business out of your head and into systems—starting today.
Smart Growth Starts with a Strong Why: The Power of Setting a Clear Target
Below, we’ll walk through why defining your business vision – inclusive of your exit plan – is crucial, how to align potential opportunities with your targets, and what it means for your team, your family, and long-term success.
Census Retail Sales Data Shows Consumers Are ‘Apprehensive’ Despite ‘Healthy’ Economic Fundamentals
“Households are apprehensive and carefully navigating lingering inflation and turmoil related to changing economic policies.” – Jack Kleinhenz, NRF Chief Economist