Local business owners wear many hats, doing everything from managing finances to marketing and...
Strategy & Operations
Budgeting for Your Local Business: A Simple Guide
If you read our recent Business Financials 101 article, you know what numbers you should be...
Business Financials 101
Understanding the Basics for Sustainable Growth Whether you're launching a startup or leading a...
Finance Tracking & Forecasting Toolkit
Take control of your numbers—so you can take control of your business. If you’ve ever felt...
Marketing & Growth
When Plans Change: A Journey Through Uncertainty to Growth
In this article, we’ll hear from Tamisha Williams, founder of Tamisha Williams Consulting, who...
Online Sales: Simple, Proven Ways to Convert More Customers
In our December Holiday Sales survey, we found that only 48% of retailers are currently selling...
The Power of Community for Locally Owned Businesses
For locally owned businesses, the sense of community isn’t just a feel-good concept—it’s a...
Real Stories
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Research & Data
State of Local Event Recording
https://youtu.be/OiDefjjgPTc?si=L11mfgDMW5g-26-e Welcome to the recorded inaugural State of Local...
State of Local 2024 Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking tool...
State of Local 2023: Results
InUnison developed the State of Local survey as a benchmarking tool tailored for local,...
The Latest
How Are Tariffs Affecting Richmond’s Local Businesses?
As trade policy headlines once again make national news, we checked in with local businesses to understand how tariffs are impacting operations, pricing, and financial outlooks across Greater Richmond. The results? A mixed bag—but one with clear signs of strain for...
Why Do I Need a CFO?
Part of the series: Understanding Financial Success with Andrew Farrell, Farrell Financial.
State of Local Event Recap 2025
How to Build a Simple Standard Operating Procedure Library (Without Getting Overwhelmed)
Finally get your business out of your head and into systems—starting today.
Smart Growth Starts with a Strong Why: The Power of Setting a Clear Target
Below, we’ll walk through why defining your business vision – inclusive of your exit plan – is crucial, how to align potential opportunities with your targets, and what it means for your team, your family, and long-term success.
Census Retail Sales Data Shows Consumers Are ‘Apprehensive’ Despite ‘Healthy’ Economic Fundamentals
“Households are apprehensive and carefully navigating lingering inflation and turmoil related to changing economic policies.” – Jack Kleinhenz, NRF Chief Economist
When Plans Change: A Journey Through Uncertainty to Growth
No matter how well you plan, things don’t always go as expected. Whether it’s a new business offering that doesn’t gain traction, shifting personal circumstances, or unexpected challenges in execution, entrepreneurs must adapt quickly to keep moving forward. The ability to pivot isn’t just about survival—it’s about resilience, growth, and learning from the unexpected.
Online Sales: Simple, Proven Ways to Convert More Customers
In our December Holiday Sales survey, we found that only 48% of retailers are currently selling products online. This presents a huge opportunity for local businesses to differentiate themselves and increase sales by tapping into the online market. If you’re not yet selling online, now is the perfect time to consider how you can reach more customers and grow your business.
Success Starts Here: Strategic Planning Made Easy and Effective
You might be thinking, “I’m just trying to make it through the week; how can I possibly think about the next five years?” But what if we told you that investing in strategic planning isn’t just about long-term vision; it’s about making your day-to-day decisions easier, more confident, and more effective?
When Plans Change: How Local Businesses Adapt and Succeed
Whether it’s an unexpected shift in demand, a supply chain disruption, or even a sudden change in the market, small businesses must pivot quickly to stay afloat. The resilience of local businesses shines through in these moments—they adjust, adapt, and move forward, often with a new perspective.