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Answers for the questions that come with running a business.
The Learning Lab is InUnison’s library of articles, explainers, how-tos, and expert guidance on the topics local business owners deal with most.
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Policy & Advocacy · Oct 6, 2026
Virginia Paid Family & Medical Leave: What Businesses Should Know
Virginia is developing its new Paid Family and Medical Leave (PFML) program, and the Virginia Employment Commission (VEC) is beginning to share more information about how the program will be implemented.
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Marketing & Sales
🔒 Sales 101 Case Study – Tom Rosser
Feb 26, 2026
The key to the business's success can be attributed to many things, but one of the largest factors is that Rosser really knows sales.…
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Marketing & Sales
🔒 Sales 101: Speaker Case Study – Sarah Paxton
Feb 19, 2026
Sarah Paxton's sales expertise was in the spotlight when she joined a panel of sales experts at the recent InUnison Sales 101 event, where…
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Marketing & Sales
🔒 A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
Feb 9, 2026
We sat down with Sarah Paxton, co-owner of LaDiff, Tom Rosser, co-owner of Gelati Celesti, and Scott Goldberg, chief sales officer at Dominion Payroll,…
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101 resources
Building Sustainable Talent Pipelines
We spoke with Reshaud Rich, senior director of internships at Partnership for the Future, and Lauren Llewellyn, co-founder of Erma Jean, to gain a deeper understanding of…
Read the article →Building a Talent Pipeline at Erma Jean
An Interview with Co-Founder Lauren Llewellyn
Read the article →Essential Practices for a Thriving Business Culture
Local businesses have a great opportunity to cultivate a strong and positive company culture, which can be a game-changer.
Read the article →Hiring Smarter, Retaining Longer: Insights from InUnison Members
Hiring and retaining employees in today's tough job market continues to challenge many independent Richmond businesses. A strong team is vital for a company's success. We…
Read the article →Write a Job Description That Attracts the Right Fit
A job description is the first step in assessing whether an applicant and your company are a good match.
Read the article →Hiring in a Tight Labor Market: What’s Working Now
Competition for jobs, along with labor shortages and changing priorities for employees and employers, have reshaped the staffing process in nearly every industry.
Read the article →From Financial Stress to Stability
If you’ve ever lost sleep over cash flow, avoided looking at your bank account, or felt like “money” is the part of business you’ll never get…
Read the article →Pricing with Confidence: How to Set the Right Price for Your Local Business
Pricing your products or services can be one of the hardest parts of running a business. Charge too little, and you’re working long hours with little…
Read the article →Budgeting for Your Local Business: A Simple Guide
Turn your numbers into a plan for growth.
Read the article →Business Financials 101
Whether you're launching a startup or leading a growing company, understanding your business financials isn't just a nice-to-have—it's essential. From managing cash flow to preparing for…
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