How AI Actually Works (and Why That Matters for Your Business)
Artificial Intelligence. Machine learning. Neural networks. These terms can make AI feel like...
Strategy & Operations
Rethinking Your Business Model for Growth and Agility
What Does “Rethinking Your Business Model” Mean? A business model is how your company...
The 3 Biggest Innovation Challenges Facing Local Independent Businesses (and What to Do About Them)
Let’s Be Honest About Innovation We all want to innovate. We want to evolve, grow, and get ahead...
Profit vs. Cash Flow
If your business is showing a healthy profit, but your bank account doesn’t reflect it, you’re not...
Marketing & Growth
The Power of Community for Locally Owned Businesses
For locally owned businesses, the sense of community isn’t just a feel-good concept—it’s a...
How to Build an Impactful Corporate Community Engagement Strategy
Written By Emily Krause, Amped Up Marketing For many organizations, supporting the communities...
Simple SEO Tips to Get Found on Social Media
What is Social Media SEO? SEO stands for Search Engine Optimization, which just means helping...
Real Stories
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Research & Data
State of Local 2024: Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking...
3 Ways Small Businesses Can Harness Customer Data
In the competitive landscape of small businesses, understanding your customers is key to success....
State of Local Event Recording
https://youtu.be/OiDefjjgPTc?si=L11mfgDMW5g-26-e Welcome to the recorded inaugural State of Local...
The Latest
When Plans Change: A Journey Through Uncertainty to Growth
No matter how well you plan, things don’t always go as expected. Whether it’s a new business offering that doesn’t gain traction, shifting personal circumstances, or unexpected challenges in execution, entrepreneurs must adapt quickly to keep moving forward. The ability to pivot isn’t just about survival—it’s about resilience, growth, and learning from the unexpected.
Online Sales: Simple, Proven Ways to Convert More Customers
In our December Holiday Sales survey, we found that only 48% of retailers are currently selling products online. This presents a huge opportunity for local businesses to differentiate themselves and increase sales by tapping into the online market. If you’re not yet selling online, now is the perfect time to consider how you can reach more customers and grow your business.
Success Starts Here: Strategic Planning Made Easy and Effective
You might be thinking, “I’m just trying to make it through the week; how can I possibly think about the next five years?” But what if we told you that investing in strategic planning isn’t just about long-term vision; it’s about making your day-to-day decisions easier, more confident, and more effective?
When Plans Change: How Local Businesses Adapt and Succeed
Whether it’s an unexpected shift in demand, a supply chain disruption, or even a sudden change in the market, small businesses must pivot quickly to stay afloat. The resilience of local businesses shines through in these moments—they adjust, adapt, and move forward, often with a new perspective.
How Local Businesses Can Leverage Third-Party Research to Drive Growth
Running a successful business requires more than just hard work and intuition—it demands data-driven decision-making. But while internal data like sales numbers and customer feedback are valuable, they only tell part of the story. To truly understand your market, identify growth opportunities, and make informed strategic decisions, you need to look beyond your own business. That’s where third-party research comes in.
The Power of Community for Locally Owned Businesses
For locally owned businesses, the sense of community isn’t just a feel-good concept—it’s a strategic advantage that can fuel growth, resilience, and success.
Quick Guide: Building a Productivity Routine for Local Business Owners in Richmond, VA
As a local business owner in Richmond, VA, staying productive is key to keeping your business running smoothly and growing. With so many responsibilities—whether it’s managing employees, taking care of customers, or handling day-to-day operations—staying organized and...
Innovative Tips for Streamlining Operations
Running a successful business requires staying ahead of the curve. In 2025, innovation is the key to streamlining operations, saving time, and cutting costs. Richmond, VA, is home to a dynamic community of local business owners, and by adopting modern strategies, you...
New Year, New Goals: How to Set Business Resolutions That Stick
The start of a new year is the perfect time to reflect on your business and plan for the future. Setting resolutions can help you grow your business, improve your processes, and reach new heights.
How Small Businesses Can Use Holiday Sales Data to Plan for the New Year
The holiday season is busy for small businesses, but it’s also a great time to learn what worked well and what didn’t.