How to Build a Simple Standard Operating Procedure Library (Without Getting Overwhelmed)
Intro: Most business owners know they should have documented processes… but who has the time?...
Strategy & Operations
When Plans Change: How Local Businesses Adapt and Succeed
No matter how well you plan, things don’t always go as expected. Whether it's an unexpected shift...
How Local Businesses Can Leverage Third-Party Research to Drive Growth
Research conducted by independent organizations, industry groups, or government agencies can...
The Power of Community for Locally Owned Businesses
For locally owned businesses, the sense of community isn’t just a feel-good concept—it’s a...
Marketing & Growth
Is influencer marketing the new PR?
Written by Aubree Smith | Published on September 26, 2024 | sproutsocial.com In May 2024, hundreds...
Develop a Marketing Plan
You’re going to need a marketing plan so you can get there. If you build it, they won’t...
4 Strategies for Early Holiday Shopping Season Prep
The final months of the calendar year are an opportunity for small businesses to maximize their...
Real Stories
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Research & Data
State of Local 2024: Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking...
3 Ways Small Businesses Can Harness Customer Data
In the competitive landscape of small businesses, understanding your customers is key to success....
State of Local Event Recording
https://youtu.be/OiDefjjgPTc?si=L11mfgDMW5g-26-e Welcome to the recorded inaugural State of Local...
The Latest
How to Build an Impactful Corporate Community Engagement Strategy
For many organizations, supporting the communities where they live, and work isn’t just a priority; it’s a strategic focus. Giving back these days involves more than just stroking a check. In today’s socially conscious business landscape, highly visible brands often find themselves fielding a steady flow of support and donation requests from community organizations.
Simple SEO Tips to Get Found on Social Media
Did you know that 46% of Gen Z prefer searching social media over traditional search engines? It’s all about using words and strategies to help more people in Richmond find your business when they search online.
Micro vs. Macro Influencers: Which is Right for Your Local Richmond Business?
One key decision local Richmond businesses face when entering the world of influencer marketing is whether to collaborate with micro-influencers or macro-influencers. Understanding the differences can help you make the best choice for your brand and maximize your marketing efforts.
Event Recap: Exploring Bank Financing Options with Village Bank
Last week, Jeff Crook from Village Bank joined us to discuss business financing options with banks. We explored three main types of financing: credit cards, lines of credit, and term loans. This session was designed to help business owners determine which option may...
Is influencer marketing the new PR?
In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. The ad was accompanied by three words: “Just add milk.” But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed. Despite the ad later being reinstated, the backlash to the censorship led to even more advocacy and reach than if their original billboard maintained its full run. The would-be crisis became a PR triumph.
CO— Strategy Studio: Managing Your Cash Flow
https://www.youtube.com/watch?v=8Jir8kZxwAA&t=738s In this episode of CO— Strategy Studio, CO— Editor-in-Chief Jeanette Mulvey talks with Tom Kelly, Director of Analyst Relations for Oracle Netsuite, and Danielle Thieret, Founder of event management company We...
5 Steps to Take Immediately If Your Business Is Hacked
Cyberattacks cripple company operations, but swift action can reduce damage. Here’s how to respond to a security incident. By: Jessica Elliott , Contributor, Co. Cybercrime comes in all shapes and forms. It can immediately slow networks or send spam emails from your...
Develop a Marketing Plan
You’re going to need a marketing plan so you can get there. If you build it, they won’t necessarily come. In today’s market, it’s hard enough to set up shop and start peddling your wares. Two of the biggest mistakes business owners, particularly new ones, can make are...
4 Strategies for Early Holiday Shopping Season Prep
Early preparation for the holiday shopping season helps small businesses boost sales, overcome challenges, and stay competitive during the most critical sales period of the year.
State of Local 2024: Event Recording
Welcome to the recorded inaugural State of Local event. https://youtu.be/OiDefjjgPTc?si=L11mfgDMW5g-26-e In this event recording, we delve into exclusive insights unveiled by Diana McMahon, Vice President of InUnison, from the 2024 State of Local survey. Discover the...