2026 saw many legislative changes to Virginia's employment laws, with eight major changes from the...
Strategy & Operations
Planning for New Paid Leave Legislation
2026 saw many legislative changes to Virginia's employment laws, with eight major changes from the...
A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
For small businesses, sales are arguably the biggest indicator of success. High sales are not only...
Year-End Reflection: What to Review Now to Prepare for a Strong 2026
Reflecting on the past year doesn’t need to be daunting or overly formal. A meaningful review...
Marketing & Growth
Sales 101 Case Study – Tom Rosser
A second-generation sales master, Tom Rosser, grew up here in Virginia and went on to pursue a...
Sales 101: Speaker Case Study – Sarah Paxton
Richmond native, business owner, and sales extraordinaire Sarah Paxton has been a long-time member...
SALES 101: Creating a Repeatable Customer Journey Worksheet
This worksheet guides you through a brief reflection on your...
Real Stories
Solopreneur Who Has Community
"Being a solopreneur can sometimes feel isolating, but joining InUnison has connected me to a...
Growth and Innovation
Background Gelati Celesti, a beloved local ice cream business with ten locations throughout...
Phoning an Expert
Background Erma Jean, a local retail clothing boutique faced a significant challenge when the...
Research & Data
Research: Holiday Sales Results
Holiday Sales Close Out Mixed for Richmond’s Local Businesses, with Cautious Optimism Heading into...
Thanksgiving Weekend Brought a Modest Lift for Richmond’s Local Businesses
Results from InUnison’s second 2025 Holiday Sales Survey suggest that Thanksgiving weekend...
Holiday Benchmarking Series: Local Holiday Sales Off to a Soft Start
Early results from InUnison’s first 2025 Holiday Sales Survey reveal a softer start to the season...
The Latest
A Quick Review of Sales 101: Everything You Need to Know to Create a Repeatable Customer Journey
We sat down with Sarah Paxton, co-owner of LaDiff, Tom Rosser, co-owner of Gelati Celesti, and Scott Goldberg, chief sales officer at Dominion Payroll, to learn more about how to create a repeatable customer sales journey.
Turning Insights Into Action: How to Use What You Learned to Guide 2026
In this Learning Lab, we will help you simplify this work by focusing on and understanding the local context and trends that really matter, so you can make practical decisions and enter the new year with confidence.
Year-End Reflection: What to Review Now to Prepare for a Strong 2026
Reflecting on the past year doesn’t need to be daunting or overly formal. A meaningful review focuses less on collecting hard facts and more on recognizing patterns and noting important insights. Conducting this review early in the new quarter helps you understand...
Quick Wins for January: Small Business Reset Checklist
The first month of the year offers a chance to pause, reflect, and reset before the year gains momentum. Rather than implementing significant changes that can be overwhelming, focus on quick wins that propel your business toward a successful year.
Research: Holiday Sales Results
Results from InUnison’s third and final 2025 Holiday Sales Survey suggest a mixed close to the holiday season for Richmond-area local businesses.
How to Serve Last-Minute Shoppers with Less Stress
While last-minute shopping can create chaos in your store, many businesses report significant sales increases in the week leading up to Christmas (Reuters). By planning and preparing for increased traffic and last-minute requests in the days leading up to the holidays, you can serve those Christmas shopping stragglers with less stress and more festive cheer.
Thanksgiving Weekend Brought a Modest Lift for Richmond’s Local Businesses
Results from InUnison’s second 2025 Holiday Sales Survey suggest that Thanksgiving weekend delivered a modest improvement from earlier in the season for some Richmond-area local businesses, though gains were far from universal. While national retailers continue to...
5 Small Tweaks to Boost December Sales (Without Discounts)
From smarter social media use to engaging your existing customers, we’ve outlined five small tweaks that can boost your December sales and create a meaningful impact before the year ends.
Enhancing the Holiday Customer Experience: Delight & Connection
A few small, thoughtful touches can elevate the customer experience and make holiday shopping feel special and memorable. These moments help customers feel genuinely appreciated during a potentially hectic holiday season.
Enhancing the Holiday Customer User Experience Through Ease & Convenience
“UX is more than just aesthetics,” said Lisa Dance, UX consultant and founder of ServiceEase. “It’s how easy or difficult it is to interact with a website, app, in-person interaction, over the phone, at a kiosk, etc., and complete the tasks or goals a person needs to achieve.”