December is the peak of the holiday rush, as shoppers scramble to make their final holiday...
Strategy & Operations
Smart Growth Starts with a Strong Why: The Power of Setting a Clear Target
Have you ever set out on a road trip without a destination in mind—just “driving around” to see...
When Plans Change: A Journey Through Uncertainty to Growth
In this article, we’ll hear from Tamisha Williams, founder of Tamisha Williams Consulting, who...
Success Starts Here: Strategic Planning Made Easy and Effective
In this Learning Lab feature, guest contributor - Executive Coach, Small Business Consultant, and...
Marketing & Growth
Micro vs. Macro Influencers: Which is Right for Your Local Richmond Business?
Social media influencers have become essential partners for businesses of all sizes. From...
Is influencer marketing the new PR?
Written by Aubree Smith | Published on September 26, 2024 | sproutsocial.com In May 2024, hundreds...
Develop a Marketing Plan
You’re going to need a marketing plan so you can get there. If you build it, they won’t...
Real Stories
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Research & Data
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The Latest
Energy Audits to Save Money
Conducting an energy use audit effectively identifies opportunities for reducing energy consumption and saving money. Here’s a step-by-step guide to conducting an energy use audit for your business: 1. Gather Data Collect Energy Bills: Gather at least one year of...
Considerations for Marketing During a Presidential Election Year
During a presidential election year, local businesses need to be mindful of the unique dynamics that can influence consumer behavior and marketing effectiveness. Here are key considerations: 1. Heightened Media Noise Increased Competition for Attention: The media...
How to Help Employees Develop Leadership Skills
Leadership training is one of the most desired opportunities for employees. Here’s how to provide this type of professional development. By: Emily Heaslip, Contributor, U.S. Chamber of Commerce Training and upskilling are two valuable investments that can help you...
All About Google Business Profile
One powerful tool that local businesses can leverage is the Google Business Profile. Formerly known as Google My Business, this free platform offers a range of benefits designed to enhance visibility, attract customers, and foster engagement. What is a Google Business...
SEO Changes: A Guide for Richmond Businesses
Keeping up with SEO is crucial because this world is moving fast. Recently, Google has made several changes that have made SEO different but still very important. Because of those changes, here’s an overview of what Richmond businesses need to know to stay ahead. The...
How to Use ChatGPT for Small Business
By now, everyone has heard of ChatGPT and how it will either drive everyone out of work or make their work-life balance easier and more fulfilling. Seemingly overnight, a cottage industry has sprung up around ChatGPT and similar chatbots. On the back of...
Choosing the Right Professional Development Tools for Your Richmond Business
Professional development is key to maintaining a competitive edge. At InUnison, we understand the unique needs of local businesses. Here is a quick comparison of popular professional development tools so you can select the right tool for fostering team growth and a...
DOL Exempt Employee Salary Increases: What Employers Need to Do Now
A new minimum salary rule affecting millions of American workers is slated to take effect on July 1, 2024. The rule significantly increases the minimum salary for many exempt employees and will take effect in two steps. Join Kara Govro, Principal Legal Analyst at...
22 Best Gmail Add-Ons and Extensions to Boost Your Productivity
Matteo Duò, Head of Content at Kinsta and Content Marketing Consultant for WordPress plugin developers, shares 22 Gmail add-ons and extensions that can help make your inbox less awful. 1. Gmelius Gmelius Gmelius is the Gmail extension equivalent of a swiss army...
How Small Business Owners Can Navigate Inflation and High Interest Rates
Finance expert and small business owner Stephanie Sims says now is the time to take a deep look into your small business’ finances and prepare for economic uncertainty. from Co. According to the MetLife & U.S. Chamber of Commerce Small Business Index for...