Results from InUnison’s second 2025 Holiday Sales Survey suggest that Thanksgiving weekend...
Strategy & Operations
Profit vs. Cash Flow
If your business is showing a healthy profit, but your bank account doesn’t reflect it, you’re not...
Why Do I Need a CFO?
Running a business isn’t always straightforward. Even when you’ve got your books in order and...
How to Build a Simple Standard Operating Procedure Library (Without Getting Overwhelmed)
Intro: Most business owners know they should have documented processes… but who has the time?...
Marketing & Growth
The Power of Community for Locally Owned Businesses
For locally owned businesses, the sense of community isn’t just a feel-good concept—it’s a...
How to Build an Impactful Corporate Community Engagement Strategy
Written By Emily Krause, Amped Up Marketing For many organizations, supporting the communities...
Simple SEO Tips to Get Found on Social Media
What is Social Media SEO? SEO stands for Search Engine Optimization, which just means helping...
Real Stories
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Research & Data
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
The Latest
4 Strategies for Early Holiday Shopping Season Prep
Early preparation for the holiday shopping season helps small businesses boost sales, overcome challenges, and stay competitive during the most critical sales period of the year.
State of Local 2024: Event Recording
Welcome to the recorded inaugural State of Local event. https://youtu.be/OiDefjjgPTc?si=L11mfgDMW5g-26-e In this event recording, we delve into exclusive insights unveiled by Diana McMahon, Vice President of InUnison, from the 2024 State of Local survey. Discover the...
State of Local 2024: Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking tool tailored for local, independent businesses in the Richmond region. These insights will help you assess how your business stacks up against others in the local...
Essential Business Finance Terms for Local Businesses in the Greater Richmond Area
Understanding key financial terms and concepts is crucial for the success of any local business. Whether you're just starting or looking to refine your financial management skills, here are some important terms and theories every small business owner in the Greater...
Advanced Financial Analysis: Diving Deeper into Financial Metrics and Ratios
this post will delve into advanced financial metrics and ratios that can help businesses make more informed decisions
Top Inventory Management Software for Local Businesses in Richmond, Virginia
For Richmond’s independent businesses, effective inventory management is crucial to maintaining cash flow and reducing costs, especially during uncertain economic times. At InUnison, we understand that local businesses need practical solutions that save time and...
What You Need to Know About Local SEO
Local SEO (Search Engine Optimization) is the process of optimizing a website or online presence to increase its visibility in local search results on search engines like Google. It's particularly important for businesses that operate in a specific geographic area,...
Event Recap: Building a Company Culture Your Business Can Be Proud Of
InUnison recently hosted an insightful Learning Lab event featuring Jill Lemon from Sandbox, who presented on the crucial topic of building a company culture that your business can be proud of. Local Richmond business owners gathered to learn about the significant...
How to Create a Shipping Plan
One of the many roles a small business owner holds is Fulfillment and Shipment Manager. It is incumbent on small businesses to adapt to the consumer mindset shift and do so with an effective shipping system. Know Which Service to Use and When All shipping services are...
How to Manage Stress as a Business Owner
Owning a business comes with a lot of responsibility and an endless list of things that could potentially keep an owner up at night. And that was before a global pandemic crashed into the retail and hospitality industries especially hard. While it may be a foregone...