As June comes to an end, we are taking a look back at some of the marketing materials and...
Strategy & Operations
Pricing with Confidence: How to Set the Right Price for Your Local Business
The truth? Pricing is about more than math—it’s about positioning, perceived value, and keeping...
Budgeting for Your Local Business: A Simple Guide
If you read our recent Business Financials 101 article, you know what numbers you should be...
Business Financials 101
Understanding the Basics for Sustainable Growth Whether you're launching a startup or leading a...
Marketing & Growth
Holiday Marketing Made Simple: How to Stand Out Without Burning Out
Eight out of 10 small businesses say the holiday season is important for their overall profit...
Success Stories: Marketing Moves that Worked for Us
Throughout the greater Richmond area, local businesses are adopting innovative, strategic and...
What SEO Is & Why It Matters for Local Businesses
We’ve all pulled up our favorite search engine to find something we’re looking for, and your...
Real Stories
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Research & Data
State of Local 2024 Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking tool...
State of Local 2023: Results
InUnison developed the State of Local survey as a benchmarking tool tailored for local,...
The Latest
4 Things to Do During Small Business Month to Grow Your Company
From the U.S. Chamber of Commerce. May is Small Business Month, a time to support and celebrate the contributions of America’s 33.2 million small businesses and startups. It’s also the perfect time for entrepreneurs to explore new ways to grow their companies. Whether...
Profit vs. Cash Flow
If your business is showing a healthy profit, but your bank account doesn’t reflect it, you’re not alone. Many small business owners feel like they’re doing everything right—generating revenue, keeping expenses in check, and even showing strong net income on their...
How Are Tariffs Affecting Richmond’s Local Businesses?
As trade policy headlines once again make national news, we checked in with local businesses to understand how tariffs are impacting operations, pricing, and financial outlooks across Greater Richmond. The results? A mixed bag—but one with clear signs of strain for...
Why Do I Need a CFO?
Part of the series: Understanding Financial Success with Andrew Farrell, Farrell Financial.
State of Local Event Recap 2025
How to Build a Simple Standard Operating Procedure Library (Without Getting Overwhelmed)
Finally get your business out of your head and into systems—starting today.
Smart Growth Starts with a Strong Why: The Power of Setting a Clear Target
Below, we’ll walk through why defining your business vision – inclusive of your exit plan – is crucial, how to align potential opportunities with your targets, and what it means for your team, your family, and long-term success.
Census Retail Sales Data Shows Consumers Are ‘Apprehensive’ Despite ‘Healthy’ Economic Fundamentals
“Households are apprehensive and carefully navigating lingering inflation and turmoil related to changing economic policies.” – Jack Kleinhenz, NRF Chief Economist
When Plans Change: A Journey Through Uncertainty to Growth
No matter how well you plan, things don’t always go as expected. Whether it’s a new business offering that doesn’t gain traction, shifting personal circumstances, or unexpected challenges in execution, entrepreneurs must adapt quickly to keep moving forward. The ability to pivot isn’t just about survival—it’s about resilience, growth, and learning from the unexpected.
Online Sales: Simple, Proven Ways to Convert More Customers
In our December Holiday Sales survey, we found that only 48% of retailers are currently selling products online. This presents a huge opportunity for local businesses to differentiate themselves and increase sales by tapping into the online market. If you’re not yet selling online, now is the perfect time to consider how you can reach more customers and grow your business.