January is a natural reset point for small businesses. The first month of the year offers a chance...
Strategy & Operations
Essential Practices for a Thriving Business Culture
In this article Jill Lemon, Co-Found and Partner of Sandbox, shares how local businesses can...
Hiring Smarter, Retaining Longer: Insights from InUnison Members
Tom RosserCo-President of Gelati Celesti Lisa McSherryOwner of Lex’s of Carytown and Mamie’s...
Write a Job Description That Attracts the Right Fit
The first step to finding the right talent for your job opening is to write a job description that...
Marketing & Growth
Enhancing the Holiday Customer Experience: Delight & Connection
The holiday season isn’t just about sales — it’s about connection.For local businesses, the...
Enhancing the Holiday Customer User Experience Through Ease & Convenience
During the holiday season, customers value ease and convenience more than ever. Cultivating a...
Creating an Atmosphere That Enhances the Holiday Customer Experience
During the holiday season, the atmosphere inside your business can be just as important as what’s...
Real Stories
Problem Solving at Roundtables
Summary Bremo Pharmacy's experience with InUnison’s Roundtable benefit highlights the impact of...
Research & Data
How Are Tariffs Affecting Richmond’s Local Businesses?
As trade policy headlines once again make national news, we checked in with local businesses to...
State of Local Event Recap 2025
Census Retail Sales Data Shows Consumers Are ‘Apprehensive’ Despite ‘Healthy’ Economic Fundamentals
Staying on top of retail trends is crucial for independent businesses navigating economic shifts....
The Latest
Essential Practices for a Thriving Business Culture
Local businesses have a great opportunity to cultivate a strong and positive company culture, which can be a game-changer.
Hiring Smarter, Retaining Longer: Insights from InUnison Members
Hiring and retaining employees in today’s tough job market continues to challenge many independent Richmond businesses. A strong team is vital for a company’s success. We talked with four InUnison members across various industries to share real-world insights that help them build and sustain effective teams.
Write a Job Description That Attracts the Right Fit
A job description is the first step in assessing whether an applicant and your company are a good match.
Hiring in a Tight Labor Market: What’s Working Now
Competition for jobs, along with labor shortages and changing priorities for employees and employers, have reshaped the staffing process in nearly every industry.
From Financial Stress to Stability
If you’ve ever lost sleep over cash flow, avoided looking at your bank account, or felt like “money” is the part of business you’ll never get right—you’re not alone. Every business leader has been there.
Pricing with Confidence: How to Set the Right Price for Your Local Business
Pricing your products or services can be one of the hardest parts of running a business. Charge too little, and you’re working long hours with little reward. Charge too much, and you worry about losing customers to the shop down the street or the business two clicks away online.
Budgeting for Your Local Business: A Simple Guide
Turn your numbers into a plan for growth.
Business Financials 101
Whether you’re launching a startup or leading a growing company, understanding your business financials isn’t just a nice-to-have—it’s essential. From managing cash flow to preparing for future growth or securing funding, strong financial foundations help business owners make smarter decisions with confidence.
Finance Tracking & Forecasting Toolkit
If you’ve ever felt overwhelmed trying to make sense of your business finances, you’re not alone. This practical, easy-to-use toolkit is built for small, local business owners who want clarity and confidence without the stress.
How Local Businesses Are Using AI in Real, Everyday Ways
AI isn’t just a buzzword—it’s a powerful tool that many local businesses in Richmond are already using to save time, improve communication, and support decision-making. Whether you’re just starting to explore it or looking for more practical ways to use AI, hearing from other local business owners can spark new ideas.