Holiday Sales Close Out Mixed for Richmond’s Local Businesses, with Cautious Optimism Heading into...
Strategy & Operations
How Local Businesses Are Using AI in Real, Everyday Ways
We spoke to three Richmond-based business leaders about how they’re currently using AI in their...
AI-Powered Tools for Beginners and Experts
AI isn’t just for big companies with tech budgets—it’s a practical, everyday tool for small and...
How AI Actually Works (and Why That Matters for Your Business)
Artificial Intelligence. Machine learning. Neural networks. These terms can make AI feel like...
Marketing & Growth
Teaming Up For Growth (ChatGPT Worksheet)
In a region like Greater Richmond, collaboration isn’t just a buzzword—it’s how we grow stronger...
The 3 Biggest Innovation Challenges Facing Local Independent Businesses (and What to Do About Them)
Let’s Be Honest About Innovation We all want to innovate. We want to evolve, grow, and get ahead...
Innovation Doesn’t Mean Reinventing the Wheel: 3 Quick Ways to Spot Ideas Already Working Around You
Too often, innovation feels like a big, intimidating word reserved for startups or tech companies....
Real Stories
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Research & Data
State of Local 2024 Results
Watch State of Local Event Here InUnison develops the State of Local survey as a benchmarking tool...
State of Local 2023: Results
InUnison developed the State of Local survey as a benchmarking tool tailored for local,...
The Latest
Online Sales: Simple, Proven Ways to Convert More Customers
In our December Holiday Sales survey, we found that only 48% of retailers are currently selling products online. This presents a huge opportunity for local businesses to differentiate themselves and increase sales by tapping into the online market. If you’re not yet selling online, now is the perfect time to consider how you can reach more customers and grow your business.
Success Starts Here: Strategic Planning Made Easy and Effective
You might be thinking, “I’m just trying to make it through the week; how can I possibly think about the next five years?” But what if we told you that investing in strategic planning isn’t just about long-term vision; it’s about making your day-to-day decisions easier, more confident, and more effective?
When Plans Change: How Local Businesses Adapt and Succeed
Whether it’s an unexpected shift in demand, a supply chain disruption, or even a sudden change in the market, small businesses must pivot quickly to stay afloat. The resilience of local businesses shines through in these moments—they adjust, adapt, and move forward, often with a new perspective.
How Local Businesses Can Leverage Third-Party Research to Drive Growth
Running a successful business requires more than just hard work and intuition—it demands data-driven decision-making. But while internal data like sales numbers and customer feedback are valuable, they only tell part of the story. To truly understand your market, identify growth opportunities, and make informed strategic decisions, you need to look beyond your own business. That’s where third-party research comes in.
The Power of Community for Locally Owned Businesses
For locally owned businesses, the sense of community isn’t just a feel-good concept—it’s a strategic advantage that can fuel growth, resilience, and success.
Quick Guide: Building a Productivity Routine for Local Business Owners in Richmond, VA
As a local business owner in Richmond, VA, staying productive is key to keeping your business running smoothly and growing. With so many responsibilities—whether it’s managing employees, taking care of customers, or handling day-to-day operations—staying organized and...
Innovative Tips for Streamlining Operations
Running a successful business requires staying ahead of the curve. In 2025, innovation is the key to streamlining operations, saving time, and cutting costs. Richmond, VA, is home to a dynamic community of local business owners, and by adopting modern strategies, you...
New Year, New Goals: How to Set Business Resolutions That Stick
The start of a new year is the perfect time to reflect on your business and plan for the future. Setting resolutions can help you grow your business, improve your processes, and reach new heights.
How Small Businesses Can Use Holiday Sales Data to Plan for the New Year
The holiday season is busy for small businesses, but it’s also a great time to learn what worked well and what didn’t.
Survey Report: Business-Government Relations in the Richmond Region
Our recent survey provides a snapshot of the challenges and opportunities businesses encounter when working with local jurisdictions across the Richmond region, including insights specific to the City of Richmond’s new leadership.