Holiday Sales Close Out Mixed for Richmond’s Local Businesses, with Cautious Optimism Heading into...
Strategy & Operations
Success Starts Here: Strategic Planning Made Easy and Effective
In this Learning Lab feature, guest contributor - Executive Coach, Small Business Consultant, and...
When Plans Change: How Local Businesses Adapt and Succeed
No matter how well you plan, things don’t always go as expected. Whether it's an unexpected shift...
How Local Businesses Can Leverage Third-Party Research to Drive Growth
Research conducted by independent organizations, industry groups, or government agencies can...
Marketing & Growth
Micro vs. Macro Influencers: Which is Right for Your Local Richmond Business?
Social media influencers have become essential partners for businesses of all sizes. From...
Is influencer marketing the new PR?
Written by Aubree Smith | Published on September 26, 2024 | sproutsocial.com In May 2024, hundreds...
Develop a Marketing Plan
You’re going to need a marketing plan so you can get there. If you build it, they won’t...
Real Stories
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Research & Data
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The Latest
Choosing the Right Professional Development Tools for Your Richmond Business
Professional development is key to maintaining a competitive edge. At InUnison, we understand the unique needs of local businesses. Here is a quick comparison of popular professional development tools so you can select the right tool for fostering team growth and a...
DOL Exempt Employee Salary Increases: What Employers Need to Do Now
A new minimum salary rule affecting millions of American workers is slated to take effect on July 1, 2024. The rule significantly increases the minimum salary for many exempt employees and will take effect in two steps. Join Kara Govro, Principal Legal Analyst at...
22 Best Gmail Add-Ons and Extensions to Boost Your Productivity
Matteo Duò, Head of Content at Kinsta and Content Marketing Consultant for WordPress plugin developers, shares 22 Gmail add-ons and extensions that can help make your inbox less awful. 1. Gmelius Gmelius Gmelius is the Gmail extension equivalent of a swiss army...
How Small Business Owners Can Navigate Inflation and High Interest Rates
Finance expert and small business owner Stephanie Sims says now is the time to take a deep look into your small business’ finances and prepare for economic uncertainty. from Co. According to the MetLife & U.S. Chamber of Commerce Small Business Index for...
7 Strategies to Increase Average Transaction Value for Your Richmond Business
While attracting new customers is important, maximizing the value of each transaction from existing customers can have a significant impact on the bottom line. At InUnison, we understand the challenges faced by local businesses, which is why we've compiled a...
How to Create a Dress Code
Creating a dress code for a local business involves considering both practical and legal aspects to ensure compliance with relevant laws and regulations while also reflecting the company's values and professional image. Here's a guide on how to create a dress code,...
Checklist: Creating a Positive First Impression
Creating a positive first impression is crucial for local businesses as it sets the tone for the customer experience and can significantly impact customer satisfaction and loyalty. Here's a checklist to audit if your business is effectively creating a great positive...
3 Ways Small Businesses Can Harness Customer Data
In the competitive landscape of small businesses, understanding your customers is key to success. By analyzing customer data effectively, you can uncover valuable insights that drive growth and foster lasting relationships. Here are three powerful ways small...
6 Rules for Persuasive Storytelling
from the Nielsen Norman Group, written by Rachel Krause, April 28, 2019 Summary: Stories build empathy and make the user needs and pain points memorable to your team. Effective stories speak the language of the audience, are rooted in data, and take...
3 Creative Mindset Exercises for Local Businesses
Staying ahead often requires more than just conventional problem-solving. To truly thrive and innovate, it's essential to nurture a culture of creativity within your team. Here are three powerful creative mindset exercises that can ignite fresh ideas and drive...